ExplainMySEO.com

Technical SEO Audit

Technical SEO is the foundation: if bots can’t crawl or index properly, content and keywords won’t matter.

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What this is

A technical audit focuses on crawl paths, canonicalization, sitemaps, and how pages are served to search engines.

Fixing technical issues is often the fastest way to remove hidden ceilings on rankings.

What ExplainMySEO checks

  • Robots directives and indexability signals
  • XML sitemap coverage and health
  • Canonical consistency and URL normalization
  • Status codes (200/3xx/4xx/5xx) and redirect chains
  • Duplicate content and parameter handling
Best practice
Focus on the pages that earn impressions and clicks first. Improvements on high-traffic pages compound.

Common issues we see

  • Pages unintentionally blocked or noindexed
  • Inconsistent trailing slashes or www/non-www split
  • Redirect loops or long redirect chains
  • Duplicate URLs created by parameters
  • Thin or empty pages accidentally indexable

How to fix it (practical steps)

  1. Confirm preferred domain and canonical rules
  2. Ensure sitemap lists all indexable pages and is referenced in robots.txt
  3. Fix redirect chains and broken links
  4. Validate indexability per page type (public vs private/report)
  5. Re-scan and verify counts drop in critical/high items
Implementation order
Start with indexing/crawl issues, then metadata and internal linking, then content depth and enhancements like schema.

Related guides

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ExplainMySEO.com — Educational content. Reports are informational and intended to guide website improvements.